A way to separate the parties...

A way to separate the parties...  As I've noted here quite a few times before, there generally isn't much daylight between the actual work product of Democratic or Republican candidates.  There's more, though still not all that much, between their articulated positions.  I stumbled across something today, though, that shows a much clearer difference: a chart showing what percentage of political ads on various networks are place by Republicans (red), Democrats (blue), or others (green).  The chart is fascinating:

 

There's a good fraction of those networks that I've never heard of before, which I'm sure exactly nobody finds surprising.  Just looking at the ones I knew (or could figure out from the name), it looks like the ad buy strategies of the two parties could boil down to this:

Democrats: buy ads on networks whose audience is dominated by women and young people

Republicans: buy ads on networks whose audience is dominated by men, older folks, and possibly business people

There's another way you could look at this, too:

Democrats: buy ads on networks with content that is mindless and entertainment-based

Republicans: buy ads on networks with content that engages the brain at least a little bit, or involves golf (a sport that I find very puzzling, as in I can't figure out why anyone would do it)

And there's yet a third way to look at it: the fact that either party is seeking voters on any of these venues smells an awful lot like ... doom...