Air America is Put Out of Its Misery...

Several years ago, Al Gore famously helped found “Air America”.  Its objective was to bring quality liberal talk radio to the airwaves to compete with the then (and now) fabulously successful hordes of conservative, libertarian, and independent talk radio shows.  The idea was twofold: to help get the liberal (or “progressive”) message out, and to make a profit.

Air America failed dismally on both counts, from the very beginning.  Though they aired a fair number of liberal talk shows, their audiences were always small – and they've been shrinking for the past few years, even during the Obama campaign when you might have thought interest would be particularly high.  Not so much.

Yesterday the death knell rang; Air America filed for bankruptcy and ceased all on-air operations.  They are dead.

At the same time, talk radio is by far the most profitable and fastest-growing segment of radio in the U.S.  Nearly every day, it seems, a radio station switches from the traditional “disk jockey” format to talk radio, for the simple reason that the audiences on talk radio dwarf those on music stations – and therefore so do the ad revenues (which of course is how radio stations make money).

It fascinates me that despite an earnest, well-funded attempt, liberal talk radio was an abject failure.  One is tempted to say that the failure must mean there aren't many liberals, but clearly that's not the case.  Other possibilities I can think of:

• There aren't enough engaged liberals; those interested enough in politics to listen to talk radio.
  
  
• There aren't enough thinking liberals; they'd rather be told what to do than to think it out on their own.
  
  
• The liberals are all smugly listening to NPR, and can't be bothered to listen elsewhere.

Anybody got any better ideas?